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 日期Q?020/1/16 23:00:44   览ơ数Q?script type="text/javascript" src="/list/scan.aspx?id=256687&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>家电企业UL更名 I竟x׃么?[2020q推荐]</div><div>                             来源Q中国家늽</div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">l“v信电器”更名“v信视像”之后,又一家家电企业宣布更名??3日,TCL集团发布公告Uͼ“TCL集团股䆾有限公司”变更ؓ“TCLU技集团股䆾有限公司”,同时对应证券U变更ؓ“TCLU技”,英文UCؓ“TCL TECH”?/p><center style="margin: 0px auto 30px; padding: 0px; font-family: "microsoft yahei"; font-size: 12px; background-color: rgb(255, 255, 255);"><img src="https://n.sinaimg.cn/tech/crawl/436/w550h686/20200114/e5f9-imztzhn6010605.jpg" border="0" width="550" alt="" height="686" style="margin: 0px; padding: 0px; vertical-align: top; border: 0px none; overflow: hidden;"></center><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  据了解,产业重组是TCL集团更名为TCLU技集团的主要原因之一Q新的名字更加强调高U技产业的特点,更符合TCLl营现状?/p><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  q年来,不少家电企业UL更名Q不断扩张业务边界,从单一走向多元Q试囑֐l合性企业{型。早些时候,“青岛v”更名ؓ“v智家”,“创l数码”更名ؓ“创l集团”,而在上月Q“v信电器”也正式完成更名?/p><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  扎堆更名的背后,从某U程度上_是传l家电企业对现阶D家电市场的深度焦虑和积极应寏V?G时代的加速到来,?019q的家电行业再v波澜Q所有家电企业都开始积极拥q联网Q家电企业之间的竞争也由单一产品的竞争{向生态的竞争、用场景的竞争。在q场“智能化、互联化、生态化”新赛道中,互联|新玩家展现Z惊h的创造力和统dQ着实让传统家电企业“压力山大”?/p><center style="margin: 0px auto 30px; padding: 0px; font-family: "microsoft yahei"; font-size: 12px; background-color: rgb(255, 255, 255);"><img src="https://n.sinaimg.cn/tech/crawl/112/w550h362/20200114/279c-imztzhn6010646.jpg" border="0" width="550" alt="" height="362" style="margin: 0px; padding: 0px; vertical-align: top; border: 0px none; overflow: hidden;"></center><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  在电视这个细分领域,涌C一批带着崭新理念的跨界玩Ӟ他们不断淡化“电视”这个品c,代之以“智慧屏”或其他W合未来势的全新物U。当电视不再是“电视”的时候,当存量博弈{向升l竞争的时候,传统家电企业多年U篏的品牌优势就荡然无存Q就像提到TCL我们׃自然惛_电视Q那“电视”如果没有了?一个品牌就能代表一个品c,我们说这个品牌是成功的,但一个品牌只代表一个品c,那它或许也是p|的?/p><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  通过更名Q有利于q些传统家电企业摆脱“传l业”的L印象Q在新生代互联网的大背景下赢得更多未来用P同时Q一个健L、积极的、准的企业名称也能向外界强调企业新的定位与方向Q在变莫测的市场竞争中主动权牢牢拿捏在手里?/p><p style="margin: 15px 0px; padding: 0px; font-family: "microsoft yahei"; border: 0px none; font-size: 16px; overflow: hidden; line-height: 1.8; color: rgb(14, 14, 14); text-align: justify; background-color: rgb(255, 255, 255);">  “v智家”“创l集团”“v信视像”“TCLU技集团”,新的名字在业务理c品牌战略、生态g展上昄更加宏大Q更重要的是Q这些更名后的企业也在向资本市场和消费市场释放一个信P那就是,我们是一家综合性的、有层次的、有未来的科技企业?/p></div> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分n到QQI间 href="#" data-cmd="qzone"></A><A class=bds_tsina title=分n到新微?href="#" data-cmd="tsina"></A><A class=bds_tqq title=分n到腾讯微?href="#" data-cmd="tqq"></A><A class=bds_renren title=分nCh人网 href="#" 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